SBMS 10 | How to Build Your Marketing Message

by Steve Gordon

Photo Courtesy schmich via Flickr

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In this episode of The Small Business Marketing Show I walk you through how to build your marketing message to attract your ideal customer/client/patient.

Download the MP3

In this episode of The Small Business Marketing Show…

  • How to match your message to your market
  • The problem with most marketing messages
  • How to build a marketing message that works
  • Marketing Maxin #1 – You are the marketer of your business

Take Action

A few simple steps will help you get a message that works…

  • List the features of your product or service…then convert each one into a benefit for your customer/client/patient
  • Brainstorm 3 ways you can do something outrageous in your marketing
  • Build your marketing system

What Do You Think?

Have you “tuned-in” a message that speaks to your ideal prospects?

Share your thoughts in the comments below.

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