Steve Gordon In this post I reveal the 7 reasons that small businesses should invest in systematic marketing and avoid “branding campaigns.”
Les Deck In this article, my friend and mentor, Les Deck shares the one activity that will give you more return on your time investment than any other activity you can do…and I’ve convinced him to share his simple, but highly effective worksheet to help you achieve more this year…
Steve Gordon As a kid, my friends and I used to play in the woods at the end of the block. We’d set up a fort and put out trip wire’s tied to tin cans to alert us when anyone came along the trail to the fort. Today, I use “trip wire marketing” to alert me when prospects take action so I can move them closer to the sale. In this article I explain how you can improve your sales by installing some “trip wire marketing” in your small business.
Steve Gordon Research shows that businesses that market through a recession see greater growth in the recovery than those who pull back. In this article I share why this recession makes it even easier for small businesses to market aggressively against even the biggest competitors.
Steve Gordon Over at Remarkable Communications, Sonia Simone has a thread going on why marketing is so hard. It’s worth a read. There was a time in my business life when I found marketing to be the biggest mystery I faced. And as I work with clients 1-on-1 I’m finding that it’s a mystery to them too. Even, clients who I consider experienced marketers are finding it hard.
But it doesn’t have to be hard.
